Paulette Fortes Sanchez, Operations Director of Generation Amazing Foundation, the leading human and social legacy initiative of the FIFA World Cup Qatar 2022. Paulette moved to Qatar 12 years ago to support the delivery of the greatest World Cup of all in 2022.
Generation Amazing (GA) uses the transformative power of football as a tool for social development to empower and upskill youth in Qatar and internationally.
Her African heritage (Senegal and Cabo Verde) is a driver in everything she does. Paulette is passionate about the talents in Africa and believes that, as Africans, it is our duty to provide the Youths with the appropriate tools to reach their full potential and become the leaders of tomorrow.
With over 20 years’ experience in the public and private sector, her role is instrumental to the development and implementation of GA strategy and deployment of programmes in Qatar and across continents. Teaming up with institutions like the United Nations, FIFA, the IFRC, Football ambassadors (Samuel Etoo, Claude Makelele and many more) and NGOs both locally and internationally, she successfully supported GA’ s engagement in over 75 countries including Rwanda, Senegal and Uganda, reaching over 1 million young people. She worked with the team that built infrastructures and developed programmes to provide the Youths with the necessary skills to develop.
Paulette Fortes Sanchez holds a master degree from Ecole Supérieure de Gestion (ESG), Paris, France, a Certificate in Football Management from UEFA and Universite de Lausanne, Switzerland and a diploma in Sciences, Paris, France.
